Privacy Policy

Last updated: 17 February 2026

beò LLC ("we", "us", or "our") operates beo.llc and conducts digital wellbeing research. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or participate in our research.

1. Information We Collect

1.1 Website Visitors

Email signup form: When you sign up for research updates via our website form, we collect:

• Your email address (required)
• Your first name (optional)

This information is processed via Formspree and stored securely. We use it solely to notify you when research launches and to send research-related updates.

Lawful basis: We process your email address on the basis of consent (Article 6(1)(a) UK GDPR). You give this consent by submitting the signup form. You can withdraw consent at any time by emailing lab@beo.llc.

Analytics: We use Google Analytics to understand website traffic patterns. Analytics cookies are only set after you give consent via our cookie banner. This collects anonymised data about page views, referral sources, and general visitor behaviour. You can opt out using browser extensions or Google's opt-out tools. Lawful basis: consent (Article 6(1)(a) UK GDPR).

1.2 Research Participants

Truly anonymous data: If you participate in our research study via the beò app, we collect:

• Anonymous scores from validated scales
• Anonymised perception gap data (estimated vs actual screen time)
• Anonymous intervention completion patterns
• Aggregated usage statistics

What we do NOT collect from research participants:

• Names, email addresses, or contact information
• Device IDs, IP addresses, or location data
• Screenshots or specific content you view
• Any personally identifiable information

All research data stays on your phone. Only anonymous, aggregated statistics are shared with beò for research analysis.

2. How We Use Your Information

2.1 Website Email Signups

• To notify you when research launches
• To send research findings updates
• To communicate about beò developments (you can unsubscribe anytime)

2.2 Research Data

• To analyse perception gaps between estimated and actual phone use
• To understand which intervention types are most effective
• To publish research findings
• To improve evidence-based digital wellbeing tools

3. Data Sharing and Disclosure

We do not sell, trade, rent, or share your personal information with third parties, except:

• Service providers: Formspree (email collection), Google Analytics (if used), subject to their privacy policies
• Legal requirements: If required by law, court order, or government regulation
• Research publication: Anonymous, aggregated research findings may be published in academic journals or shared publicly

We explicitly do NOT:

• Sell your data to advertisers or data brokers
• Share individual research data with third parties
• Use your data for targeted advertising

4. Data Storage and Security

Website signups: Email addresses are stored securely via Formspree (USA-based). International transfers are protected by Standard Contractual Clauses.

Research data: Your individual research data stays on your phone. Only anonymous, aggregated statistics are transmitted to our secure servers. We use industry-standard encryption and security practices.

5. Your Rights

5.1 Email Signup List

You have the right to:

• Access: Request a copy of data we hold about you
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your email from our list
• Unsubscribe: Opt out of emails at any time via unsubscribe link

5.2 Research Participants

Truly anonymous = no right-to-delete needed: Because research data is collected anonymously (no device IDs, no personally identifiable information), we cannot link data back to you. This means:

• We cannot identify which data is "yours"
• We cannot delete specific data upon request
• Your privacy is protected by design, not by deletion

You can stop participating at any time by uninstalling the app. Future data collection stops immediately.

6. International Data Transfers

beò LLC is based in Wyoming, USA. If you are accessing our website or participating in research from outside the United States, your information may be transferred to, stored, and processed in the USA or other countries where our service providers operate.

International transfers of personal data from the UK are protected by Standard Contractual Clauses (SCCs) as approved by the UK Information Commissioner's Office. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

7. Research Ethics

Our research is guided by the principles of the British Psychological Society Code of Human Research Ethics. Key principles:

• Voluntary participation: You can stop participating at any time
• Informed consent: You'll be informed about what data is collected before participating
• Anonymity: No personally identifiable information is collected
• Transparency: Research findings will be published openly

8. Children's Privacy

Our research is open to participants aged 18 and older only. We do not knowingly collect information from individuals under 18. If we discover that we have inadvertently collected information from someone under 18, we will delete it immediately.

9. Cookies and Tracking

Current status: Our website does not use cookies for tracking. If we implement Google Analytics, we will update this policy and notify you.

Essential cookies only: We may use essential cookies required for website functionality (e.g., remembering form inputs). These do not track you across sites.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on this page
• Update the "Last updated" date
• Notify email subscribers if changes materially affect their rights

Your continued use of our website or participation in research after changes constitutes acceptance of the updated policy.

11. Contact Us

For questions about this Privacy Policy or to exercise your rights:

• General enquiries: info@beo.llc
• Research privacy questions: lab@beo.llc
• Data protection requests: privacy@beo.llc

12. Governing Law

This Privacy Policy is governed by the laws of the State of Wyoming, United States. For UK residents, this policy also complies with the UK GDPR and the Data Protection Act 2018.